Demand Generation is the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. Commonly used in business-to-business, business-to-government, or longer business-to-consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process.
As marketers are shifting focus from traditional marketing to digital marketing, demand generation is gaining importance. It is finding itself at the top among emerging ways to drive revenue. Marketers are now required to be more accountable for increasing the returns on overall investments by building lifelong relationships with customers. Today’s marketing world requires flexibility, scalability and the ability to reach out to new geographies, markets, and target audiences. That makes fresh tactics, tools, and technologies absolutely necessary.
There are multiple components of a stepped demand generation process that vary based on the size and complexity of a sale. These components include, among other things: building awareness, positioning relevance, supporting validation and mitigating customer evaluation.
Benefits of Demand Generation services
Better and qualified leads
Increased deal size
Lower cost per head
Decreased lead conversion cost
Lesser/zero lead leakage