Data Profiling

Data Profiling


After the process of cleansing, True Blue Lists takes your data to the platform called “Profiling Data” we will examine the data available in an existing data source and collecting statistics and information about the data. The purpose of these statistics is to find out whether existing data can be easily used for other purposes.

In the process of data profiling, True Blue Lists perform some of the actions, like “ Completeness Analysis, Uniqueness Analysis, Values Distribution Analysis, Range Analysis, Pattern Analysis “ with all these key will be performed then actions your Business data profiling will be made.

We follow a unique of Data Cleansing, thus result show case high accuracy rate upon completion of cleansing.

Third process in True Blue Lists data management is “ Data Verification “ in which different types of data are checked for accuracy and inconsistencies after data migration . It helps to determine whether data was accurately translated when data is transferred from one source to another , is complete and support processes in the new system.

Data verification service provides an opportunity for our customers to avoid using incorrect data. Our automated and manual data verification process scans, verifies and normalizes data to produce accurate, up-to-date data.

BENEFITS of Data Verification:

• Reduce cost of mailing and shipping returns
• Increase Email delivery
• Enable accurate decision making
• Assure data quality
• Catch junk or suspicious data